My study title is:
“Communicating carbon reduction schemes to farmers; busting preconceptions, driving efficiency and profit.”
This topic really focusses on two questions (which will be discussed in more detail in subsequent blogs):
- How do we effectively communicate the benefits to the farm business of reducing greenhouse gas emissions and get them interested and engaged in emissions reductions?
- What can we learn from other countries about implementing an effective emissions reductions strategy that will inspire farmers to want to participate?
I am hugely indebted to AHDB Beef and Lamb for their kind sponsorship of my Nuffield Journey.